Best UX/UI
Movavi App

G8 Awards
2023

Successful launch
of gamification

Delimobil
2020

Top Shots:
Ikea Email

by Muzli
2019

Hey, I'm Maks,

Strategic designer

My focus is a systematic product approach, growing key metrics through UX experiments, data-driven decisions, improving look&feel, building design systems, and growing design teams. I rely on analytics, research, close collaboration with engineering and the business

I work with

B2B B2C C2C ,
AI VR AR
and specific devices

To date I've contributed to 40+ projects, helped launch multilingual services with strong market impact, and built high-performing design teams

About me: Maks Torch

I bring 13+ years of experience building and growing digital products. I've led cross-functional teams, built design processes from scratch, scaled the design org, and shipped work that moved ARPU, retention, and LTV. For me, design is part of strategy—not a wrapper. I care about business outcomes, growing teams, and honest dialogue

Specialization

  • CX, UX, UI & UX copywriting

  • Team leadership, growth, and scaling

  • Design system development

    Cross-platform, macOS, iOS, Android, Windows, Web

  • Data-informed product design

    Data-driven design

  • Product localization workflows

    Figma ↔ Lokalise ↔ Dev

  • Quantitative and qualitative UX research

  • Art direction & project stewardship

    Interfaces, graphics, motion design and ad campaigns

Experience, metrics, and tools

My experience in numbers

13 languages

Most localizations shipped and maintained by me in a single project

$10M

Total cost of the most expensive project delivered under my leadership

22 people

The largest design team I’ve led

MAU >30M

I’ve worked on products at every scale—from niche to mass-market

+11% Retention

My strongest Retention lift in a service, driven by design

+67% KPI

My biggest lift in a key conversion metric from UX experiments

Tools I use

Design

Figma Adobe CC

Web

Framer Tilda HTML/JS

Motion

Lottie Rive

Editing

FinalCut AE Movavi

Project ops

Atlassian Notion

Code

Xcode Cursor Termius

Experiments

Blender UE5 AI

Articles

From time to time I write articles about product design and sometimes co-author pieces with other designers

Quantitative research and why it matters
Beginner guide: turning Figma design into code
Guide to working with branches (Figma Branch)
Building cohesion, openness, and team spirit
How to reduce animation size by 400x

Loud posts

Posts that resonated and spread across social networks

Anti-drunk driver
AI addiction. Part 1
The Hiring Paradox
Design Review Agent v1.0
Death
Marketplaces - a new type of casino
Where can a designer get inspiration?
Calendar as a monument to self-importance
Congratulations, we have turned ourselves into a metric
3 joys
More posts in my Telegram channel